About the American Trail Running Association (ATRA)

The American Trail Running Association (ATRA), was formed in 1996 as a Colorado non-profit to serve the mountain, ultra and trail (MUT) running community. Our mission is to promote the sport, encourage trail conservation, advocate for trail access and promote healthy, outdoor lifestyles. We offer memberships for individuals, running clubs, race directors and brands.

We offer multiple Corporate Membership levels for brands interested in reaching our large & growing audience of trail runners.

In addition to paid memberships we offer FREE resources for event directors & trail runners including:

- Event Standards Program
- Event Liability Insurance
- Sustainability Guidelines for Races
- Event Calendar with over 8000 Trail Races
- National Directory of Trail Work Groups
- More.....

Looking for our individual membership page? Find it over here!

Corporate Membership Options

Race Membership - Single Event (Race) - $100 per year
Your event listed as a member in Trail Times, and you will receive a link on our home page to your URL and we list your event in our online events calendar as an ATRA member. At this level, (and at the single track and above levels), opportunity to purchase liability insurance for your event from ATRA’s insurance partner Nicholas Hill Insurance.

“Single-track” Corporate Membership – $205
(club, specialty running store are also under the single-track category)
Benefits include:
• Listing and link on our home page (trailrunner.com).
• Your races bold highlighted on our events calendar (trailrunner.com). We have more than 8,000 races in our online calendar.
• One ad in our monthly e-newsletter.
• Listing as single-track member on inside cover of quarterly Trail Times newsletter.
• One - ¼ page ad in Trail Times

“Double-track” Corporate Membership - $475
Benefits include:
• Single Track benefits plus....
• 2 additional ads in our monthly e-newsletter.
• One additional ¼ page ad in Trail Times.
• Inclusion of sponsored stories in “Trail News” on trailrunner.com.
• Inclusion of corporate announcements and press releases in Trail Times.

“Switchback” Corporate Membership - $1025 per year
Benefits include:
• Listing and link on our home page and membership pages (trailrunner.com).
• Your races highlighted on our events calendar (trailrunner.com).
• 6 ads in our monthly email news.
• Logo and link in each of 12 e-newsletters during the year to highlight corporate members at this level and above.
• Listing on front page of quarterly Trail Times newsletter.
• Two half page ads in Trail Times newsletter.
• One website display ad for 4 months.
• Inclusion of sponsored stories in “Trail News” on trailrunner.com.
• Inclusion of corporate announcements and press releases in Trail Times.
• Opportunity to provide corporate materials (coupons, catalogues, press materials) for distribution at ATRA-attended events.
• Opportunity to include questions in ATRA online surveys.
• Access to historical data & trends about trail running and racing.

“Steep & Rocky” Corporate Membership - $2600 per year
Benefits include:
• Listing and link on our home page and membership pages (trailrunner.com).
• Your races highlighted on our events calendar (trailrunner.com).
• 12 free ads in our monthly e-newsletter.
• Logo and link in each of 12 e-newsletters during the year to highlight corporate members at this level and above.
• Listing on front page of quarterly Trail Times newsletter.
• Full page ad in Trail Times.
• Two additional half page ads in Trail Times.
• Two website display ad for 6 months.
• Opportunity to include questions in ATRA online surveys.
• Access to historical data & trends about trail running and races.
• Inclusion of sponsored stories in “Trail News” on trailrunner.com.
• Inclusion of corporate announcements and press releases in Trail Times.
• Opportunity to provide corporate materials (coupons, catalogues, press materials) for distribution at ATRA-attended events.

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